Church as Branded Environment

In the Branded Environments class, we were to explored a branded environment that was not focused on the sales of goods or services. The instructor loosely defined a branded environment as an experiential design, with intent to manipulate (not necessarily in a bad way). In my mind, the prototype of that definition would be a church. Fortunately, I have a Gothic church right across the street.

St. Ita's Church

By happenstance, each condo I have bought in Chicago has been across from a major church. When I lived in Lakeview, Our Lady of Mount Carmel was across the alley. In Uptown, I was across the street from St. Mary of the Lake. We currently are across the street from St. Ita's, which is our view from our bedroom and living room windows.

Cities Struggle With Not So Pretty Vacancy | The New Republic

"weak and antiquated state laws--on tax foreclosure, land banking, code enforcement, and other areas--can have huge influence on what properties get redeveloped"

Full Article: Cities Struggle With Not So Pretty Vacancy | The New Republic